Samsung
What we do:
In the exercises for Samsung Italy, we worked to balance creative and attentional elements, careful adherence to brand guidelines, and messages that, with simplicity,
focus on the distinctive characteristics of each promo.
Challenge:
Black Friday is now an established event in Italy, so much so that it requires a “little creative rejection” to still succeed in attracting attention.
In the exercises for Samsung Italy, we worked to balance creative and attentional elements, careful adherence to brand guidelines, and messages that, with simplicity,
focus on the distinctive characteristics of each promo.
Challenge:
Black Friday is now an established event in Italy, so much so that it requires a “little creative rejection” to still succeed in attracting attention.
My role:
Copywriter
Creative strategist
Tasks performed:
Work in synergy with the art director to come up with two concepts to be used for the promo.
Copywriter
Creative strategist
Tasks performed:
Work in synergy with the art director to come up with two concepts to be used for the promo.
